So if a company wants to shift data from Zendesk into Salesforce to figure out how much support specific customers are requesting through Zendesk, they would use an ETL tools such as Fivetran to move the data into the warehouse, and then use Hightouch to get that data into Salesforce. Reverse ETL, essentially, involves “copy and pasting” data between tables. Hightouch does the opposite of this - it helps companies get their data out of the warehouse and into an application in a process it refers to as “reverse ETL.” Other notable players in the space include Census, which recently closed a $16 million investment. That allows a sales team that uses countless SaaS applications spanning product analytics, marketing, customer support, and CRM tools to pool their data to uncover purchasing trends, for example. The modern data technology stack includes data ingestion tools such as Fivetran, a company that recently raised $565 million at a $5.6 billion valuation to enable companies to “extract, transform, and load” (ETL) their data from sources (e.g., databases or SaaS apps) and into their data warehouse (e.g., Snowflake or BigQuery). “The data warehouse is the only place where this is possible.” Data in motion “Since companies are using so many different SaaS tools nowadays, there is a stronger need for a central place to combine sales, marketing, and product data from these tools to get that fabled 360 view of a customer,” Hightouch cofounder Kashish Gupta told VentureBeat. And this is why a swathe of new tools and technologies have emerged to help combine disparate data pools to unlock valuable insights. Hightouch may also be known as or be related to Carry Technologies Inc and Hightouch.Data integration platform Hightouch has raised $40 million in a series B round of funding led by Iconiq Growth, a venture capital firm with a notable roster of enterprise companies in its portfolio, including Zoom, Datadog, Snowflake, and GitLab.Ĭompanies are drowning under a deluge of data, with enterprises using 288 different SaaS apps on average - each representing a potential data silo. The data presented on this page does not represent the view of Hightouch and its employees or that of Zippia. None of the information on this page has been provided or approved by Hightouch. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. The employee data is based on information from people who have self-reported their past or current employments at Hightouch. Zippia gives an in-depth look into the details of Hightouch, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Hightouch.
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